a Luminary story

Man in the arena

We collaborated with 2015 Philadelphia Mayoral Primary candidate Doug Oliver. His candidacy demonstrated for new and innovative ways of presenting a political platform on a shoe-string budget. Galvanizing his vast personal network was our #1 priority because these were the people who would support him and share his story. Authenticity was the basis for this branding campaign.

Notably, we produced the only independent documentary film surveying Philadelphia locals on their views about the 2015 Mayoral Primary. Our team took an "independent survey" of Philadelphia locals to get their perspective on the 2015 campaign based on three of the most talked about candidates, Jim Kenney, Anthony Williams, and Doug Oliver. Resulting from our partnership with From The Muscle Productions on this project, the DO2015 commercial seemed to be a major hit, not to mention having a captivating candidate. We turned this brief survey into a 20 minute documentary, take a look!


Doug Oliver


Photography, Video,
Social, Cable TV

start date



6 months


Doug Oliver

"Alexander went the extra mile. Captured the right moments and gathered awesome content
that was used to galvanize my audience. True dedication!

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